A logo or an emblem on the automobile does not perform any functions. They singly point out the auto brand and are actually only a brand identity of the manufacturer. Curiously, initially car emblems were not installed on automobiles. All the information about the manufacturer, production location and the car’s serial number were pointed on a special nameplate. It was placed under the hood. Afterwards there appeared the first custom car emblems. They were necessary to emphasize the production and attract the customer’s attention.